Inside this course bundle, you’ll learn exactly what it takes to build a business that’s creative, successful, and most importantly, professional.
If you want to take your photography skills full-time, then you need these two courses to get started. They’re full of in-depth knowledge that I have used — as well as countless others inside my membership, mastermind, and courses. Instead of searching high and low for these best practices, I’ve gathered them up here for you in one easy location.
*If you’re just getting started and only need help with the foundational elements, Part I or Part II can be purchased individually.
Part I :
Module 1: Establishing Foundations
Lesson 1: Course Introduction
Lesson 2: Goals And Planning (So They Know Where They’re Heading)
Module 2 : Photographic Pricing
Lesson 1: Base Price
Lesson 2: A La Carte Items And The Importance Of Products
Lesson 3: Creating Your Offerings
Lesson 4: Pricing Tiers And Discounts
Lesson 5: Custom Proposals
Module 3: Money Management
Lesson 1: Accounts/Credit Cards
Lesson 2: Income And Sales Tax
Lesson 3: Insurance And Business Expenses
Lesson 4 : Retainers And Payment Schedules
Lesson 5 : Contracts
Lesson 6: Cancellations/Refunds
Module 4 : Client Management
Lesson 1: Client Onboarding
Lesson 2: The Inquiry Call
Lesson 3: Communication
Lesson 4: Image And Product Delivery
Module 5: Client Experience:
Lesson 1: Energy And Awareness
Lesson 2: Do’s And Don'ts
Lesson 3: Consistency
Lesson 4: Taking Care Of Clients
Module 6: Conclusion
Lesson 1: Work/Life Balance
Lesson 2: Getting Connected
Lesson 3: Following Through
PART II:
Module 1: Establishing Foundations
Lesson 1: Course Introduction
Lesson 2: Establishing Your Ideal Client
Module 2: Online Portfolio Curation
Lesson 1: Images Selections
Lesson 2: Refining Your Images
Lesson 3: Copywriting
Module 3: Getting More Referrals
Lesson 1: Personal Branding
Lesson 2: Wedding Planner Referrals
Lesson 3: Photographer And Venue Referrals
Module 4: Marketing
Lesson 1: Website Design
Lesson 2: Blogging And Youtube
Lesson 3: Social Media
Lesson 4: Publications And Advertising
Lesson 5: Gifting
Module 5: Scaling
Lesson 1: Second Photographers
Lesson 2: Increasing Rates
Lesson 3: Building A Team (Va, Editing, Graphics, Social Media, Crm)
Module 6: Conclusion
Lesson 1: Following Through
Lesson 2: Getting Connected
Lesson 3: Channeling Momentum